Some ability to access contacts and digital event information through HubSpot and ON24 is available now, with more functionality expected to roll out in early 2022. HubSpot’s App Partner Program includes a number of third-party integrations, of which ON24 is one of the first events-based apps.
HubSpot users who access events hosting through ON24 will benefit from greater visibility into these events’ audience activities, accessing attendee profiles based on registrations, and also deeper buyer insights. HubSpot platforms are used by over 128,000 customers currently.Īmong the services that ON24 provides, business users can host live and on-demand webinars, custom virtual conferences and multimedia content experiences, all which now can pull rich audience data for marketing and sales. This includes attendee and event data, such as first-person engagement data derived from the ON24 event experience. This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. Full availability of the integrated services will begin early next year. Cloud-based hybrid engagement platform ON24 announced its availability on the HubSpot App Marketplace following its integration HubSpot’s CRM platform.
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